The past few weeks have not been rosy for Uganda’s telecom giant MTN. The company has amassed themselves a huge amount of negative feedback from its subscribers ever since they quietly revised their social pack and other Internet bundles. Most of the subscribers came to conclusion that the previous “goonya effect” had returned, with their data plans being depleted faster that usual and also pointed out how the competition offers cheaper options.
On 7th July, the Ugandan Communications Commission (UCC) tasked, the big yellow network in a letter to explain the bundle discrepancies with justification and gave them a few days to respond to this letter. At that time, MTN had not yet released any formal communication and clarity into the matter a move that saw a huge social media backlash. Several memes, insults and jokes towards MTN hit the interwebs with some subscribers threatening to churn from the network.