KAMPALA, Uganda – Tanzania-based Azamtv last week launched its services in Uganda to get a share of the expected two million subscribers by 2018.
According to market players, this will be driven by the imminent switch from analogue to digital migration and the increasing need for better quality television in the populace.
According to Rhys Torrington, the Azam Media Chief Executive Officer, the growing middle class in Uganda will also drive the need for pay television with variety of content and a number of local and international channels of choice.
He said their company has more than 50 channels to offer to the Uganda’s Pay TV market with a promise to offer the best quality service and entertainment at an affordable price.
“Azam TV is already a renowned pay Tv service in its home market of Tanzania with over 150,000 decoder kits sold in the eight months since the service was launched.
“With such remarkable success, we felt the need to launch Azam TV with an equally exciting offering in Uganda that comprises best quality service and entertainment at affordable price, making it accessible to everyone,” Torrington said at the launch.